Figuring out what works and what doesn’t work for your online business is fundamental to having a happy customer base, and for new customers to keep coming in. Maybe you’d want to know which promotion or landing page is working the best. Or maybe you’re trying to figure out if up-selling or cross-selling is actually bringing in more revenue. Split testing, also known as A/B testing, is your answer and it’s one of the most powerful ways to improve metrics that matter most for your business.
PayMotion provides a built-in tool for you to perform split testing so you can optimize your sales. Customize your checkout process with different content, graphics, and actions to determine which works best. Our intuitive editor lets you easily set up and split test different versions of your cart to see which version produces the highest conversion rates or revenue. Users can configure a test page so that a certain percentage of their traffic is directed to it in order to track conversions and conversion rates. Then you use those handy real-time reports to make data-driven decisions.