PayMotion Blog

Home › BlogShoppers Turning to Online Stores for Black Friday 2017

Shoppers Turning to Online Stores for Black Friday 2017

Posted by PayMotion Marketing - November 3, 2017 in

Black Friday 2017 is shaping up to be an especially busy one, a Periscope by McKinsey study has revealed. Compared to 26% in 2016, 44% of American consumers surveyed said that they intend to spend money on November 24th. The rise is even more striking in the UK with 81% saying that they intend to purchase items on Black Friday, compared to just 22% last year.  

 

Not surprisingly, shoppers in both countries said that they enjoy shopping on Black Friday more than on other days because of the availability of Black Friday exclusive deals and low prices. Unique offers and significant discounting represented 75% and 84% of the motivation to shop on Black Friday in the U.S. and the UK, respectively. 

More Opting for Online 

Another key difference for this year is the amount of people looking to shop online. In 2016, only 18% of U.S. and 11% of UK consumers planned to divide their shopping between online and in-store. However, for 2017, 36% of U.S. and 31% of UK consumers plan to mix their shopping strategy between online and in-store – virtually double.  

 

For ecommerce stores, the increased traffic on Black Friday can be a huge opportunity. But there's also a lot of competition for the attention of shoppers. For more on how to leverage social media to reach and convert the most online shoppers as possible, check out our latest infographic 

About the Author

PayMotion Marketing

We love sharing our expertise in online payments and helping our customers succeed. From the technical team to our customer service team, everyone at PayMotion is ready to support your success. Our goal is to reduce your expenses and risks while optimizing your revenue, by managing your online payments for you. The PayMotion payment solution is there to keep your payments in motion, so you don’t have to.

Newsletter Sign-up.

Take the first step toward staying up-to-date with PayMotion.
  • This field is for validation purposes and should be left unchanged.
PayMotion Facebook Icon PayMotion Twitter Icon PayMotion Linkedin Icon PayMotion YouTube Icon
PayMotion.com
© 2020 PayMotion®, All Rights Reserved
PrivacyTermsContact