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January 12, 2017
An Excellent Ecommerce Customer Experience: Why It’s Not Just a Nice-To-Have

Winning customers online is more competitive than ever. While ecommerce overall keeps growing at a healthy pace, the number of...

January 9, 2017
The Importance of Currency Localization

Localization means adapting your website or checkout process to different markets worldwide so that it appears native to a user...

January 9, 2017
When You Need More Than Just Payment Processing

When you start an online store, there are many options when it comes to accepting customer payments. The most traditional...

December 20, 2016
[Ecommerce News] New Report Reveals Most Profitable U.S. Ecommerce Shopping Days

The 2016 holiday season has been a prosperous one so far for ecommerce stores, with nearly $50 billion being spent...

December 13, 2016
The Curious Case of Ecommerce Buttons: A Best Practices Guide

Ideally, all aspects of your ecommerce experience drive shoppers towards a conversion. Depending on your business and the point in...

December 7, 2016
How to Close the Upsell

With customer acquisition being so costly, upsells offer online businesses a great way to grow AOV (average order values) and,...

December 2, 2016
[Ecommerce News] Cyber Monday Smashes US Ecommerce Record

It was a record breaking day for U.S. ecommerce with Cyber Monday seeing companies bring in over $3.45 billion, the...

December 1, 2016
Why Your Ecommerce Experience Needs to be Localized

One of the biggest challenges, and opportunities, of ecommerce is that rather than having potential customers confined to one geographical...

November 24, 2016
Dunning Management – Why Your Recurring Billing Business Needs It

From expired credit cards to a change in address, there are a number of reasons a customer’s payment may not...

November 23, 2016
Top 4 Preventable Reasons Your Subscriptions Are Losing Customers

More and more online revenue is being generated through subscription-based business models and it’s easy to understand why. It’s a...

November 22, 2016
[Ecommerce News] Google Releases Mobile Holiday Shopping Trends Report

With Black Friday only days away, Google has released an insightful new report highlighting some key trends that ecommerce companies...

November 14, 2016
4 Online Shopping Trends to Expect this Holiday Season

Last holiday season was a banner year for ecommerce companies with online purchases in the U.S. alone nearing $70 billion....

November 9, 2016
Why Price Localization is Critical to Grow Your Ecommerce Business Globally

While selling products online can significantly increase your base of potential customers, it also comes with an added challenge. Online...

November 1, 2016
[Ecommerce News] Pinterest Introduces Promoted One-Tap, Video and App Pins

In an effort to help brands reach its 150 million active monthly users, three new advertising products are being rolled...

October 27, 2016
[Ecommerce News] New Google Report Reveals the Impact of Mobile

With the busy holiday season fast approaching, ecommerce companies are increasingly focused on optimizing their mobile websites, and for good...

October 21, 2016
[Ecommerce News] Snapchat to Publishers: “No More Revshare.”

Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience.

October 19, 2016
[Ecommerce News] Click-To-Message Is Coming

With mobile being an ongoing focus over the past year at Google HQ, the company recently announced that it will...

October 13, 2016
5 Ecommerce Myths That Need to Be Busted

Selling online can be lucrative, but success isn't automatic. Like any other business venture, it takes an investment of time...

October 11, 2016
[Ecommerce News] Facebook Ads Expanding to Groups

Facebook is currently testing mobile and desktop ads in Facebook Groups in Australia, Canada, Ireland and New Zealand.

October 7, 2016
[Ecommerce News] BuzzFeed Expanding its Ecommerce Reach

BuzzFeed has garnered a tremendous online following – 40 million subscribers and followers as well as over 200 million unique...

October 6, 2016
How to Get Winning Reviews for Your Ecommerce Website

Social proof is becoming increasingly vital for online selling success. Without it, it’s incredibly difficult to get started with your...

September 29, 2016
[Ecommerce News] Google Launches New Ways to Remarket

Google has announced three updates this week that present some significant opportunities for businesses looking to reach more potential customers.

September 21, 2016
[Ecommerce News] Google AMP is Coming to Mobile Organic Search

Following Google’s recent announcement that AMP will now be displaying on mobile organic search, the company’s lead project manager for...

September 20, 2016
[Ecommerce News] Pinterest Launches Promote Button

Pinterest is now making it quicker and easier for ecommerce companies to create advertising campaigns on their platform to drive...

September 19, 2016
Designing Cart Pages that Convert in 2017

There’s a lot competing for people’s attention in today’s online world. Not only is getting attention for your product a...

September 16, 2016
[Ecommerce News] Twitter Unveils Additional Customer Support Features

In the latest of a series of customer support-focused changes that Twitter has made recently to its platform, brands will...

September 13, 2016
[Ecommerce News] Ecommerce Companies to Sell via Facebook Bots

Like Twitter and Pinterest, Facebook is also making a major pushes to become more of an ecommerce hub for companies...

September 9, 2016
Keys for an Effective Ecommerce Email Strategy

Email marketing can have a huge impact on the success of an ecommerce company. It can help build and strengthen...

September 7, 2016
[Ecommerce News] The Ecommerce Impact of AMP is Real

Late last month, Google announced that the Accelerated Mobile Pages (AMP) Project now provides the option to build aspects of...

September 2, 2016
Growing Revenue with Dynamic Pricing

A major advantage of selling online is the wealth of data you can collect about shoppers, their preferences and their...

September 2, 2016
[Ecommerce News] Facebook Wants Your Ecommerce Site to Be Fast

Google has been making major pushes lately to enhance the browsing experience for mobile users and now Facebook is joining...

August 30, 2016
[Ecommerce News] Snapchat to Add Behavioral Targeting

Digital marketers using Snapchat’s advertising platform will soon be able to take advantage of a new targeting method as the...

August 29, 2016
[Ecommerce News] Twitter Enables Customers to DM Companies from External Websites

Adding to their growing ecommerce focus, Twitter now enables brands to embed Twitter direct message (DM) buttons directly onto their...

August 29, 2016
Getting your Ecommerce Store Ready for the Holidays

The holiday season is an extremely hectic time for ecommerce companies which is why it’s essential to get an early...

August 25, 2016
The Buyer's Journey [INFOGRAPHIC]

Subscriptions offer businesses a lucrative opportunity to tap into recurring revenue streams. But the path to a large number of...

August 24, 2016
[Ecommerce News] Google to Penalize Mobile Websites with Intrusive Popup Ads

In their latest effort to provide a more positive mobile user-experience, Google recently announced that as of January 10th 2017,...

August 22, 2016
[Ecommerce News] Pinterest Introduces Promoted Videos

Pinterest is now letting brands bring their story to life through promoted videos. These non-intrusive, GIF-like native video ads appear...

August 17, 2016
[Ecommerce News] Facebook to Block Ad-Blocking Software from Platform

Last week, Facebook made an unprecedented announcement when they declared that the web-version of their platform would no longer allow...

August 17, 2016
If You Think Data Is Important For Ecommerce, You're Only Half Right

Data is the foundation of sound ecommerce business decision making. But data alone is relatively useless. “You can have data...

August 16, 2016
[Ecommerce News] More Ways to Connect with Customers on Instagram

As Instagram’s popularity continues to grow, so do the opportunities for ecommerce businesses. As of today, advertiser profiles now have...

August 10, 2016
5 Simple Ways to Get More Out of AdWords

AdWords is a proven way to drive converting traffic to ecommerce sites, and there are numerous ways to optimize campaigns....

August 3, 2016
What the Rise of Wearables Means for Commerce

Better functionality and affordability are making wearables increasingly popular. In 2015 alone, over 78 million wearable devices from fitness trackers...

July 20, 2016
Breaking the Ice with Conversational Commerce

The way we interact with one another has shifted dramatically over the past decade. From SMS messages to Snapchats of...

July 12, 2016
Four Steps to Maximizing your Customer Lifetime Value

For subscription businesses, maximizing customer lifetime value (CLV) is essential for success. And the key to get there is continuous...

June 24, 2016
Top Sources of Payment Friction

Maximizing sales is essential for your online business. Cutting through the noise to successfully attract shoppers to your ecommerce site...

June 14, 2016
Subscription Businesses Need to Rethink How They Measure Progress

In the past, businesses used profit and loss statements as the measuring stick of success. This works well when you...

June 8, 2016
The IoT, Connected Device Adoption and CONNECTIONS Conference 2016

While a lot is written about the connected home and the Internet of Things (IoT), this year’s CONNECTIONS event in...

May 31, 2016
Beacons: A Paradigm Shift for Brand Communication

In 2014, 2.6 billion people were using smartphones. By 2020, that number is expected to skyrocket to 6.1 billion –...

May 17, 2016
7 Ways to Mitigate Mobile Cart Abandonment

Since 2014, mobile users have accounted for more than half of all ecommerce traffic. With mobile phones and tablets expected...

May 12, 2016
12 Tips for Effectively Nurturing Your Leads

Leads are your future customers - they just haven’t realised it yet! That means your job as a business is...

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