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April 18, 2019
Effective Emails: Optimizing Your Email Marketing Campaigns

With over 3.7 billion email users in the world, it’s clear why this form of marketing has yet to go...

April 11, 2019
Amazon Ad Sales Accelerated in 2018

Amazon reaped substantial revenue benefits last year as more marketers deploy ads on the popular ecommerce platform.   Trending Upward...

April 4, 2019
Consumer Chatbot Technology is Gaining Traction

With AI’s sophistication increasing, more consumers are buying into the chatbot experience.   Chatbot’s Growth Since the inception of chatbot...

March 28, 2019
Avoid These Checkout Conversion Killers

While shipping costs still reign as the primary reason attributed to shopping cart abandonment, there are many other factors that...

March 21, 2019
Foster Conversions with a Mobile Friendly Checkout

With an increasing percent of people using mobile devices to shop online, it presents new challenges and many opportunities for...

March 18, 2019
Global Growth: The Definitive Guide to Scaling Your Online Business.

You’ve created a digital business, and you’re off to a successful start in your region of origin. But you want...

March 14, 2019
Stories Propel Facebook to Record Growth

Despite a controversial year for Zuckerberg and his team, Facebook still capitalized on ad revenue and experienced exponential growth in...

March 7, 2019
WhatsApp Surpasses Facebook as Top Social App

Facebook’s been seeing tremendous growth lately, but it hasn’t been with its native platform.   WhatsApp’s Ascension  Despite a rocky...

February 28, 2019
Eyeing Commute Commerce This Year

As car-connected commerce becomes more sophisticated, its impact on the payment ecosystem grows.   A Smarter Way of Transacting Fasten...

February 21, 2019
How to Boost Revenue with Social Commerce

It’s no secret that social media is a powerful marketing channel for ecommerce retailers. People spend lots of time every...

February 14, 2019
5 Critical Marketing Emails for Subscription Companies

When it comes to digital marketing, email is still king. In fact, studies have shown that every $1 spent on...

February 7, 2019
The Power of B2B Influencer Marketing

Influencer marketing is huge, and B2B companies can’t afford to ignore it. According to a 2016 study by TapInfluence, influencer...

January 31, 2019
How to Use Gamification for Epic Marketing Wins

Games are the future of digital marketing. Initially dismissed by many as a passing fad, gamification nonetheless developed into a...

January 24, 2019
4 Ways Ecommerce Brands Can Benefit From Content Marketing

When it comes to ecommerce marketing, content truly is king. Thanks to the rapid growth of the ecommerce industry, online...

January 17, 2019
Voice Commerce on the Rise as Smart Speaker Ownership Increases

As consumers continue to embrace smart speakers like Google Home and Amazon Echo, voice commerce increases its foothold in the...

January 10, 2019
4 Ways Virtual Reality Will Transform Ecommerce

As a technology, virtual reality is nothing short of revolutionary. With its ability to deliver deep, immersive and compelling experiences...

December 20, 2018
3 Innovative Link Building Techniques for Ecommerce Businesses

Link building is the hardest part of SEO, and also the most important. While optimizing your on-site SEO is necessary,...

December 13, 2018
4 Ways to Leverage Positive Reviews for Your Software Business

Positive reviews have more street cred than all of your other marketing efforts combined. According to research from Mintel Market...

December 6, 2018
3 Ways to Maximize SaaS Onboarding Success

Over the long term, customer onboarding can make or break the success of your SaaS business. According to research by...

November 29, 2018
How Employee Advocacy can Skyrocket Your Ecommerce Success

In the very best companies, marketing is everybody’s business. Think of an organization like Apple or Starbucks. The employees of...

November 22, 2018
A Step-By-Step Guide to Building Software Buyer Personas

In most software businesses, three to four buyer personas account for over 90% of sales. Wouldn’t it be nice to...

November 15, 2018
The Importance of SaaS Benchmarking

Over the past decade, the SaaS business model has seen an exponential rise in popularity. What was once the exclusive...

November 8, 2018
Necromancy for Fun and Profit: 4 Ways to Revive “Dead” Users

Experienced SaaS entrepreneurs know that the real money is in customer retention, not new customer acquisition. While acquiring new customers...

November 1, 2018
6 Ecommerce Trends for 2018

On May 30, Mary Meeker unveiled her highly anticipated internet trends report at the annual Code Conference in Rancho Palos...

October 25, 2018
4 Tips to Convert More Fremium Users into Paid Customers

Freemium models are a great way to quickly grow your user base. The same prospects who can’t decide whether your...

October 18, 2018
Are Your Digital Product Pages Missing Out On Conversions?

A lot of time, effort, and money can go into driving traffic to your product pages. For you to make...

October 11, 2018
Debunking Common Digital Payment Myths

Paying your vendors by credit card is a proven, reliable way to increase efficiency and security, while decreasing costs and...

October 4, 2018
How to Build a Successful Ecommerce Loyalty Program

Loyalty programs are a great way to increase retention and drive more expansion revenue.

September 27, 2018
4 Mistakes to Avoid when Breaking Into New Ecommerce Markets

Global ecommerce represents an enormous opportunity for online businesses looking to capitalize on new revenue streams.

September 20, 2018
How to Structure a High-Converting SaaS Landing Page

When a visitor arrives on your landing page, you have less than eight seconds to make a strong impression.

September 13, 2018
How to Create and Use B2B Buyer Personas

A buyer persona is a fictional, generalized profile of an ideal customer type. They help companies to understand their customers...

September 6, 2018
Why Customer Advocacy is Essential for Software Success

For online software companies, customer advocacy is one of the most powerful, cost-effective and fertile ways to spread your message...

August 30, 2018
4 Usability Tips to Increase Ecommerce Conversions

Looking for new ways to drive more ecommerce conversions and move the bottom line? Then look no further than your...

August 29, 2018
LinkedIn Reaches 575 Million Members

When it comes to promoting your B2B business, don’t overlook LinkedIn.

August 24, 2018
Mobile Biometrics Market Growth

Biometrics are changing the way mobile payments are authenticated.

August 23, 2018
How Ecommerce Companies can Compete with the Titans

Is there a giant looming over you? Do you feel like you’re a small fish in a big pond? The...

August 21, 2018
Facebook Unveils Ads to Stories

Ecommerce marketers now have another channel to promote their products and services on.

August 17, 2018
Google Rolls Out Broad Search Algorithm Update

Your ecommerce website may now be ranking differently within the Google search engine.

August 16, 2018
4 Types of Software Videos That Can Help You Increase Conversions

It’s no secret that video is an immensely powerful marketing tool.

August 14, 2018
Mobile Overtakes Desktop for Paid Search Advertising

The future is looking more mobile for ecommerce marketers.

August 10, 2018
Microsoft is Now Blocking Coercive Software Messaging

Software companies that provide exaggerated messages are now being blocked by Windows Defender.

August 9, 2018
Leveraging Net Promoter Score to Drive Higher Retention

What is Net Promoter Score? Net Promoter Score (NPS) is a customer loyalty metric developed by Fred Reichheld, Bain &...

August 8, 2018
HTTP Browsers No Longer Secure with Chrome Users

Do you have an SSL certificate for your site? If not, you may start losing traffic, as Chrome users who...

August 3, 2018
Facebook Files Messenger Payment Patent

Facebook has made yet another move towards the realm of payments.

August 2, 2018
5 Powerful Tactics to Increase SaaS Sales

How can I increase SaaS sales? That’s the question that keeps software business owners and marketers up at night. Acquiring...

July 31, 2018
Amazon Prime Day Has Its Biggest Year Yet

The ecommerce behemoth has once again proven that people are getting much more comfortable transacting online.

July 27, 2018
Chatbot Market Expected to Grow Globally

Chatbots have become an increasingly common experience for ecommerce shoppers and, according to a Research and Markets report, are expected...

July 26, 2018
5 Essential Mobile Best Practices for Ecommerce Businesses

According to the latest figures from Statista, the share of mobile traffic has gone from 0.7% in 2009 to 52.2%...

July 24, 2018
Brands Take Advantage of Social Commerce by Embracing Shoppable Content

Now more than ever, brands are focusing on using social media as a place to grow transactions and customer service...

July 20, 2018
Google’s Speed Update Has Rolled Out, Does it Affect You?

After originally being announced back in January, Google’s latest algorithm change, The Speed Update, has now rolled out to all...

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