PayMotion Blog

Home › Blog[Ecommerce News] New Google Report Reveals the Impact of Mobile

[Ecommerce News] New Google Report Reveals the Impact of Mobile

With the busy holiday season fast approaching, ecommerce companies are increasingly focused on optimizing their mobile websites, and for good reason - it can make or break a conversion from taking place.

A new report by Google is shining a light on how customers use mobile search to influence their purchasing decisions. Here are a few takeaways:

  • 76% of mobile shoppers have changed their mind about which retailer or brand to buy from after searching on Google.
  • 64% of smartphone shoppers turn to mobile search for ideas about what to buy before heading to a store.
  • Last holiday season, “best gift” mobile searches grew 70% year-over-year while mobile searches related to cheap or inexpensive gifts grew by about 35%
  • 76% of people who search for something nearby on their smartphone visit a related business within a day, and 28% of those searches results in a purchase.

As significant ecommerce dates like American Thanksgiving, Black Friday and Cyber Monday draw closer, online retailers need to make a continued effort to ensure their site is providing an exceptional user experience, which is especially the case for your checkout pages.

You can read Google’s full report here.

About the Author

PayMotion Marketing

We love sharing our expertise in online payments and helping our customers succeed. From the technical team to our customer service team, everyone at PayMotion is ready to support your success. Our goal is to reduce your expenses and risks while optimizing your revenue, by managing your online payments for you. The PayMotion payment solution is there to keep your payments in motion, so you don’t have to.

Newsletter Sign-up.

Take the first step toward staying up-to-date with PayMotion.
  • This field is for validation purposes and should be left unchanged.
PayMotion Facebook Icon PayMotion Twitter Icon PayMotion Linkedin Icon PayMotion YouTube Icon
© 2020 PayMotion®, All Rights Reserved