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Getting Your Online Store Mobile-Ready for the Holidays

Posted by PayMotion Marketing - November 26, 2015 in ,

While online buying in general is growing dramatically, shopping on mobile devices has been growing even faster. In 2013, nearly 40% of purchases made on the biggest shopping day of the year in the U.S. - Black Friday - were from mobile devices. In 2014, 40% of holiday shopping occurred online according to Google and mobile devices set a new milestone when its traffic outpaced desktop. For this year, eMarketer expects U.S. retail mcommerce sales to rise 32.2% by the end of the year — more than double the 14.2% increase forecast for retail ecommerce sales as a whole.

With the number of smartphone users worldwide expected to surpass 2 billion in 2016, eMarketer’s prediction that 25% of all retail ecommerce sales in the U.S. will take place via mobile devices by the end of next year doesn’t seem out of place.

Mobile is and will continue to play an increasingly huge part in ecommerce growth this holiday season, as consumers become more reliant on the convenience of comparison-shopping and making purchases on their phones.

To be ready for the surge in consumer activity, here are some essentials for ensuring that your online store is ready to take advantage of the holiday rush.

Ensure Your Site is Responsive

With over 50% of all online shopping now occurring on smartphones and tablets, you risk losing customers if your website isn’t mobile-friendly. This means having your text, images and navigation adjusted for smaller screens so customers can easily tap their way through your website and checkout. To check if your site passes Google’s basic mobile test, click here. Clean and simple responsive design mirroring your main site works best.

Ensure a Fast Shopping and Checkout Experience

With consumers shopping at all times of the day and night around the world, your site and cart have to be reliable and fast. If it’s slow to load, or - in the case of Argo - shuts down completely, users will quickly move on, resulting in a substantial loss of potential sales.

So, start now and test your mobile site’s ability to accommodate a high volume of visitors with high speed. Also, ensure that the site contains all that’s necessary to move the consumer through from shopping to purchasing quickly and simply. Optimizing your checkout will help mitigate mobile cart abandonment and ultimately help your bottom line.

Give Shoppers a Push Towards Buying

Sometimes, your potential customers need an extra little push to buy your product or service. Whether it’s a coupon, the ability to save a shopping list while they continue shopping or having product reviews available, make it as easy decision as possible to complete a purchase. One in three consumers use a mobile device to redeem coupons, manage shopping lists and read product reviews.

Stay On Google’s Good Side

Simply put, Google will penalize you if your website is not mobile-friendly, which could ultimately cause a huge loss in your organic traffic. Check to see if your site passes as soon as possible.

Final Thoughts

Providing an optimized and cohesive mobile shopping experience (AKA your mcommerce strategy) for users is essential for your online business. As mobile devices are increasingly dominating the ecommerce space, it’s imperative that you as a digital retailer invest heavily in capabilities that enhance your mobile functionality and user experience. By doing so, you will be positioned to make the most of the holiday shopping season - and beyond.

About the Author

PayMotion Marketing

We love sharing our expertise in online payments and helping our customers succeed. From the technical team to our customer service team, everyone at PayMotion is ready to support your success. Our goal is to reduce your expenses and risks while optimizing your revenue, by managing your online payments for you. The PayMotion payment solution is there to keep your payments in motion, so you don’t have to.

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