PayMotion Blog

Home › Blog[Ecommerce News] Mobile Market Share, Average Order Value Grow Through Q4 2016

[Ecommerce News] Mobile Market Share, Average Order Value Grow Through Q4 2016

Posted by PayMotion Marketing - January 16, 2017 in

With the holiday shopping season over, those interested in how ecommerce performed overall in the last quarter of 2016 are in luck as Monetate has just released their benchmark report.

According to Monetate, global consumers continue to increasingly browse on their smartphones which accounted for 43% of website visits in Q4 2016, up 13% from Q4 2015. Nevertheless, conversion rates on desktop devices continue to remain significantly higher at 4.14% compared to just 1.55% on mobile. With mobile increasing in market share, its overall conversion rate has continued to decline.

However, average order value (AOV) grew significantly on all platforms compared to Q4 2015 – up 4.6% on desktop and an impressive 20% on smartphones. As mobile AOV growth continues, it may partly offset the aggregate decline in mobile conversion rates. So, to maximize those crucial mobile conversions, continue to focus on improving the accessibility of your mobile experience.

For additional information on the above metrics and more, check out the report at Monetate.

About the Author

PayMotion Marketing

We love sharing our expertise in online payments and helping our customers succeed. From the technical team to our customer service team, everyone at PayMotion is ready to support your success. Our goal is to reduce your expenses and risks while optimizing your revenue, by managing your online payments for you. The PayMotion payment solution is there to keep your payments in motion, so you don’t have to.

Newsletter Sign-up.

Take the first step toward staying up-to-date with PayMotion.
  • This field is for validation purposes and should be left unchanged.
PayMotion Facebook Icon PayMotion Twitter Icon PayMotion Linkedin Icon PayMotion YouTube Icon
© 2020 PayMotion®, All Rights Reserved