PayMotion Blog

Home › Blog[Ecommerce News] Google to Penalize Mobile Websites with Intrusive Popup Ads

[Ecommerce News] Google to Penalize Mobile Websites with Intrusive Popup Ads

Posted by PayMotion Marketing - August 24, 2016 in , ,

In their latest effort to provide a more positive mobile user-experience, Google recently announced that as of January 10th 2017, mobile websites displaying popup ads considered invasive will be penalized in the search engine result pages.

As explained by Google, "Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller".

So what constitutes “intrusive interstitials”? A Mashable article written by Emma Hinchliffe provides a hint at what publishers should expect:

Image source: Mashable

With this is mind, there will be exceptions made to certain forms of popups:

  • Legal obligations such as providing age verification
  • Private, unindexible content (typically content users must pay for to receive)
  • Banners that don’t take up much space and can be closed with ease

For ecommerce companies who are aggressively using popups to encourage users to opt-in for additional content, it is paramount that a website audit is conducted before the January 10th deadline. We recommend beta testing all areas where popups are present on multiple mobile devices to ensure they aren’t hindering the user experience.

For more information on this topic, please click here.

About the Author

PayMotion Marketing

We love sharing our expertise in online payments and helping our customers succeed. From the technical team to our customer service team, everyone at PayMotion is ready to support your success. Our goal is to reduce your expenses and risks while optimizing your revenue, by managing your online payments for you. The PayMotion payment solution is there to keep your payments in motion, so you don’t have to.

Newsletter Sign-up.

Take the first step toward staying up-to-date with PayMotion.
  • This field is for validation purposes and should be left unchanged.
PayMotion Facebook Icon PayMotion Twitter Icon PayMotion Linkedin Icon PayMotion YouTube Icon
PayMotion.com
© 2020 PayMotion®, All Rights Reserved
PrivacyTermsContact