Last week, Facebook made an unprecedented announcement when they declared that the web-version of their platform would no longer allow ad-blocking software to run.
While this decision may annoy some users, this has major implications for ecommerce companies and other digital advertisers engaged in social advertising. Facebook is now in a position to guarantee visibility with their ads, which will ultimate draw more businesses into marketing on the popular channel. Because of this, it’s very likely that this will have an effect on cost-per-click/cost-per-impression.
For more information, check out this article.